Destination Quote by Ginni Rometty
“Digital, it is not the destination.”
About This Quote
Source Talk: Digital Transformation, 2018
Digital tools are means, not the ultimate goal.
In simple terms: Digital is a step, not destination.
Focus on outcomes, not tech.
Themes
Mood
Type
When to use this quote
- product development
- customer experience
- innovation strategy
Key Concepts
Questions to Reflect On
- How to keep tech serving goals?
- What defines success beyond digital?
Tech can become an end in itself.