Advertiser Quote by Gabrielle Palmer
““If advertising simply provided information, it would be hard to object. But a lot of advertising makes us feel we need something that we previously didn’t need. The advertiser may have only wanted us to buy his brand rather than another. But the overall effect is to make people want more.””
About This Quote
Source Speech: Advertising Commentary, 2020
Advertising often creates artificial desires, pushing consumers to want products they never needed, beyond providing factual information.
In simple terms: Ads turn wants into needs.
Beware of manufactured cravings.
Themes
Mood
Type
When to use this quote
- shopping decisions
- media literacy
- budget planning
- product development
- personal finance
Key Concepts
Questions to Reflect On
- How do you differentiate genuine need from created desire?
- What strategies help resist unnecessary purchases?
Not all ads are deceptive; some inform and empower.