Design Quote by Freeman Thomas
“I think of a designer as a processor of information — like a scriptwriter or a novelist.”
About This Quote
Source Talk: Designing for Interaction, 2015
Designers process information like storytellers, shaping narratives through structure and flow.
In simple terms: Design as storytelling.
Key Takeaway
Treat design as narrative craft.
Themes
creativity
information
storytelling
Mood
analytical
inspirational
Type
professional
educational
When to use this quote
- app development
- marketing campaigns
- educational tools
- UX workshops
Key Concepts
human‑centered design
cognitive architecture
Questions to Reflect On
- How does narrative influence user decisions?
- When does storytelling hinder clarity?
A Different Perspective
Complex data may resist simple narratives.
