"But the cinephile is … a neurotic! (That’s……" — Francois Truffaut

"But the cinephile is … a neurotic! (That’s not a pejorative term.) The Bronte sisters were neurotic, and it’s because they were neurotic that they read all those books and became writers. The famous French advertising slogan that says, “When you love life, you go to the movies,” it’s false! It’s exactly the opposite: when you don’t love life, or when life doesn’t give you satisfaction, you go to the movies."

— Francois Truffaut

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37 Quotes by Francois Truffaut

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More Advertising Quotes

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People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by… — Isaac Asimov
Just advertising departments with legs and high heels. — Richard Avedon
In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it… — Alan Ball
The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends… — Henry Adams
In good times, people want to advertise; in bad times, they have to. — Bruce Barton
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is… — Jean Baudrillard
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
The most powerful element in advertising is the truth. — William Bernbach
Today's smartest advertising style is tomorrow's corn. — William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach

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