Brunner-mond Quote by Francis Arthur Freeth
![“What are they doing, examining last month's costs with a microscope when they should be surveying the horizon with a telescope? [Acerbic comment about directors of Brunner Mond, where he worked.]” quote by Francis Arthur Freeth](https://sms4smile.com/quotes/img-quotes/e51/francis-arthur-freeth-85437_brunner-mond_what-are-they-doing-examining-last-month_2132822.jpg)
““What are they doing, examining last month's costs with a microscope when they should be surveying the horizon with a telescope? [Acerbic comment about directors of Brunner Mond, where he worked.]””
About This Quote
Source Speech: Internal memo, 1930s corporate meeting
Focusing on minute cost details ignores larger strategic opportunities; leaders should prioritize vision over micro‑analysis.
In simple terms: Don’t get lost in details; look at the big picture.
Key Takeaway
Shift focus from micro‑costs to macro‑strategy.
Themes
leadership
strategy
financial analysis
vision
Mood
critical
analytical
Type
business
strategic
When to use this quote
- budget reviews
- executive meetings
- business planning
- market analysis
Key Concepts
systems thinking
opportunity cost
strategic planning
Questions to Reflect On
- How can you balance detail with vision?
- What metrics indicate strategic health beyond costs?
A Different Perspective
Over‑emphasis on details can stall progress.
![“I am Freeth, and I have come to apply the phase-rule to the ammonia-soda process. [First words on joining the Brunner-Mond Company in 1907.]” quote by Francis Arthur Freeth](https://sms4smile.com/quotes/img-quotes/13b/francis-arthur-freeth-85437_brunner-mond_i-am-freeth-and-i-have-come-to-apply-the_1995623.jpg)