Forward Quote by Franchesca Ramsey

It's up to the reader to decipher the code, or the words, based on everything they know about life and emotions.

— Jay Asher

“A letter may be coded, and a word may be coded. A theatrical performance may be coded, and a sonnet may be coded, and…

— Lemony Snicket

“The trick for business professionals, and for educators, is to present bodies of information so compelling that the audience does this (encoding) on their…

— John Medina

“All motivations are neutral, it is up to the individual or receiver to decode the message.”

— Mwanandeke Kindembo

“To match the complexity of your conscious experience and your unconscious processing, to deal with the constant confusion bombarding your senses and the noisy…

— David McRaney

I have to challenge myself, and I have to challenge the reader. We should be weaving and working on new stories and not the…

— Brian Azzarello

“At a deep level, all code is about communication: expressing ideas about what you want to achieve.”

— Jon Skeet

In the writers' room, the challenge is always to tell interesting stories in unexpected ways, so we try to never limit ourselves in how…

— Nahnatchka Khan

“Firstly, don't see challenge as a chore or as work, but change your mindset to value obstacles and barriers as puzzles to solve.”

— Magnus Steele

Today the challenge is not visuals, but to be able to tell a riveting emotional story, something that can reach deep down inside the…

— Gabriel Campisi

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a…

— Henry Jenkins

“using playful cleverness to achieve a goal.” Hacking away at something in small chunks or reprogramming bits and pieces of the media is what…

— Mitch Joel