Change Quote by Frances Hesselbein
“When it comes to communicating change at any time, the mission must be clear, and it must inspire.”
About This Quote
Source Speech: Leadership Conference, 1995
Effective change communication requires a clear, inspiring mission statement.
In simple terms: Clear, inspiring mission drives change communication.
Define a compelling mission.
Themes
Mood
Type
When to use this quote
- team meetings
- organizational change
- public speaking
- campaign launches
Key Concepts
Questions to Reflect On
- What makes a mission inspiring?
- How to keep clarity under pressure?
Complex issues may resist simple messages.