Ads Quote by Franca Sozzani
![“I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.” quote by Franca Sozzani](https://sms4smile.com/quotes/img-quotes/5c6/franca-sozzani-12678_ads_i-was-doing-the-black-issue-in-2006-and_150733.jpg)
“I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.”
About This Quote
She used fashion magazines to create jobs and raise awareness, partnering with NGOs and featuring Mandela.
In simple terms: Fashion media created jobs and awareness.
Key Takeaway
Use media for social impact.
Themes
media
social responsibility
fashion
Mood
inspirational
pragmatic
Type
social
activist
When to use this quote
- magazine publishing
- campaign planning
- social advocacy
Key Concepts
NGO collaboration
job creation
Questions to Reflect On
- How can media drive real change?
- What partnerships are most effective?
A Different Perspective
Impact may be limited to awareness.
![“I think very highly of Expo and all is going well. We've seen big problems with [corruption] scandals [at local government level], but it is going forward, with the highest number of participants ever expected.” quote by Franca Sozzani](https://sms4smile.com/quotes/img-quotes/d39/franca-sozzani-12678_big-problem_i-think-very-highly-of-expo-and-all-is-g_170402.jpg)
![“I don't understand "The Little World of the Past" [a reference to the title of the book by Antonio Fogazzaro] that is destined to die.” quote by Franca Sozzani](https://sms4smile.com/quotes/img-quotes/8f9/franca-sozzani-12678_antonio_i-don-t-understand-the-little-world-of-t_402113.jpg)
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
