Causes Quote by Evgeny Morozov
“My hunch is that people often affiliate with causes online for selfish and narcissistic purposes. Sometimes, it may be as simple as trying to impress their online friends, and once you have fashioned that identity, there is very little reason to actually do anything else.”
About This Quote
Source Book: The Net Delusion, 2011
He argues many online activists join causes for self‑promotion, reducing genuine collective action and diluting impact.
In simple terms: Online activism often serves personal ego more than cause.
Key Takeaway
Seek authentic, collaborative engagement.
Themes
activism
digital culture
egoism
Mood
critical
analytical
Type
thought‑provoking
skeptical
When to use this quote
- campaign planning
- community building
- digital literacy training
Key Concepts
social media
identity formation
collective action
Questions to Reflect On
- Why do you join a cause online?
- How can you move from performative to substantive activism?
A Different Perspective
May overlook structural barriers that limit real change.
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