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“The only reason Twitter itself would be a fad is if someone comes along and does it better.” quote by Evan Williams
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“The only reason Twitter itself would be a fad is if someone comes along and does it better.”

Evan Williams

About This Quote

Source Interview: Podcast with Evan Williams, 2018

Twitter's relevance depends on continual innovation; without improvement, it will become obsolete.

In simple terms: Twitter must keep improving.

Key Takeaway

Innovate constantly.

Themes

technology competition innovation

Mood

optimistic strategic

Type

business technological

When to use this quote

  • social media strategy
  • product development
  • market analysis

Key Concepts

platform dynamics network effects user engagement

Questions to Reflect On

  • What can platforms do to stay ahead?
  • How does competition drive improvement?
A Different Perspective

Innovation can be limited by user fatigue.

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