Bigger Quote by Eva LaRue
“I think I want to stick to jewelry. Perfumes are for the bigger media stars, and I think that works well for them. I don't think you have to be a big star to have a jewelry line; if something's pretty, I think people will want to buy it.”
About This Quote
Source Interview: Fashion and Branding, Eva LaRue, 2021
The speaker prefers focusing on jewelry over perfume, believing beauty sells regardless of celebrity status, and that jewelry can succeed without star power.
In simple terms: Jewelry sells on beauty, not fame.
Create attractive products that appeal to consumers directly.
Themes
Mood
Type
When to use this quote
- product design
- marketing campaigns
- small business launches
- fashion retail
Key Concepts
Questions to Reflect On
- How can a non‑celebrity brand build loyalty?
- What role does storytelling play in jewelry sales?
Relying solely on beauty may overlook brand storytelling.