Bards Quote by Ernesto Cardenal
““... It seems to me / the the great bards of the 20th century are in Publicity / those Keatses and Shelleys singing the Colgate smile / Cosmic Coca-Cola, the pause the refreshes, / the make of car that will take us to the land of happiness.””
About This Quote
Source Poem: “The Great Bards” by Ernesto Cardenal, 1971
The poet critiques modern fame, comparing contemporary poets to commercial advertising and consumer culture, suggesting true art is lost.
In simple terms: Modern poets are like ads, losing true artistic depth.
Seek authenticity over hype.
Themes
Mood
Type
When to use this quote
- literary criticism
- media literacy
- creative writing
Key Concepts
Questions to Reflect On
- What defines genuine artistic value?
- How can creators resist commodification?
Commercial success may not reflect artistic merit.