Ads Quote by Eric Schmidt
“Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.”
About This Quote
Source Corporate Report: Alphabet Inc. Financial Statements, 2020
Google earns half its money from text ads tied to search queries and the other half by licensing its search engine to partners like Yahoo.
In simple terms: Google makes money from ads and licensing its search tech.
Key Takeaway
Focus on diversifying revenue streams.
Themes
business
technology
advertising
Mood
analytical
strategic
Type
informational
financial
When to use this quote
- marketing strategy
- partner negotiations
- revenue diversification
- financial planning
Key Concepts
monetization
platform licensing
Questions to Reflect On
- How can Google reduce dependence on ad income?
- What new licensing opportunities exist?
A Different Perspective
Reliance on ad revenue can be vulnerable to market shifts.
![“The place where you got to get revenues has to come from the middle class. That's where the huge number of people that are there. So the system does need to be revamped [to tax the rich less and the middle class more.]” quote by Orrin Hatch](https://sms4smile.com/quotes/img-quotes/beb/orrin-hatch-8786_class_the-place-where-you-got-to-get-revenues_1102431.jpg)
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
