Corporations Quote by Eric Hoffer
““Yet the need for justifying the wealth and power of great corporations in the eyes of the people has never been greater. Why not hark back to Florence, Venice, Antwerp and Amsterdam? The great corporations could devote wealth and energies to cleaning up, improving and adorning our cities. Each large corporation might adopt a city and vie with other corporations to see whose city shines brightest. In the center of each financial district there should be a large plaza in which periodically poets, singers, storytellers and artists of every sort would compete for rich prizes. The corporations should see it as their duty to spot and encourage talent, and celebrate greatness. There should be social intimacy between the powerful and the creative.””
About This Quote
Source Essay: The Future of Corporate Responsibility, 1970s
Corporations could act as patrons of urban culture, adopting cities and sponsoring artistic competitions to foster community ties.
In simple terms: Big companies could support city arts and culture.
Encourage corporate civic engagement.
Themes
Mood
Type
When to use this quote
- city planning
- corporate philanthropy
- artist sponsorship
- public events
Key Concepts
Questions to Reflect On
- How can corporations balance profit and cultural patronage?
- What safeguards ensure artistic independence?
Corporate profit motives may conflict with genuine cultural support.