Better Quote by Eric Alterman
“It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.”
About This Quote
Source Article: Politics and the Media, Eric Alterman, 2004
Conservatives succeed because they understand and clearly present their ideas, while liberals often lack that clarity.
In simple terms: Conservatives know their message; liberals often don't.
Clarify and own your core message.
Themes
Mood
Type
When to use this quote
- campaigns
- public speaking
- policy advocacy
Key Concepts
Questions to Reflect On
- How can liberals define their core ideas?
- What makes a political message compelling?
Liberal messages can be vague, reducing impact.