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Arguing Quote by Emily Gould

“I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books.” quote by Emily Gould
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“I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books.”

Emily Gould

About This Quote

Source Essay: “The Death of Genre” in The Atlantic, 2015

Genre labels are marketing constructs that often misrepresent the true nature of creative works.

In simple terms: Genres are marketing tricks.

Key Takeaway

Look beyond categories.

Themes

marketing literature culture classification meaning

Mood

critical analytical

Type

theoretical commentary

When to use this quote

  • book clubs
  • publishing
  • academic debates
  • online forums

Key Concepts

semiotics postmodernism media studies

Questions to Reflect On

  • Do categories ever help you find something you love?
  • Can you define a work without a genre?
A Different Perspective

Genres can help readers discover new works.

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