Quote by Emily Curtis

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

— Al Ries

People are starting to understand: all generic companies aren't created equally.

— Heather Bresch

“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has…

— Abraham Varghese

“The sales potential of generics was always going to be limited by their poor quality – imagined or real – when compared to major…

— Greg Thain

If you do generic things, you know, after a while, brands or designers become stagnated.

— Jonathan Anderson

“We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart…

— David McRaney

“��The very best companies in the world are best not only because of their creativity, but because of their ability to implement.”

— Steven Levy

“Sensible brands lend themselves to all of the senses.”

— Ryan Lilly

“We are all brands. Some have been discovered, some aren’t.”

— Shivali Singla

“If markets change then so must brands.”

— Nicholas Ind

“The most effective people in your industry generally mix with others who are also producing similar results, simply because they resonate with one another.”

— Christopher Dines

“We are not creators; only combiners of the created. Invention isn't about new ingredients, but new recipes. And innovations taste the best.”

— Ryan Lilly