Bespoke Quote by Emilia Wickstead
“There are many bespoke services in the U.K., but everything's quite old-fashioned. There wasn't anything young and modern and fresh. We're this young service, where a 25-year-old might come and get some great skirts and her mum could come in for some linens.”
About This Quote
Source Interview: Fashion Talk, 2022
A new UK service blends youthful style with traditional offerings, catering to both young customers and their families.
In simple terms: A fresh service mixes modern fashion with classic items for all ages.
Key Takeaway
Embrace both tradition and innovation.
Themes
fashion
generational
innovation
service
community
Mood
optimistic
energetic
Type
marketing
brand narrative
When to use this quote
- opening a boutique
- targeting families
- marketing to millennials
- expanding product lines
- balancing heritage and trend
Key Concepts
market segmentation
brand positioning
customer experience
Questions to Reflect On
- How can you market youthful energy without alienating older customers?
- What balance of old and new appeals most?
A Different Perspective
May struggle to attract truly modern clientele if perceived as too traditional.
