Beginning Quote by Emilia Wickstead
“We're creating a brand image which didn't exist in the beginning, and I want to grow that. And in the way that the clothes and services we offer are a luxurious niche, I want to be doing that with accessories.”
About This Quote
The speaker aims to build a distinctive brand identity that didn't exist before, positioning their products as a luxurious niche and extending that image to accessories.
In simple terms: Creating a new, upscale brand image and expanding it to accessories.
Key Takeaway
Brand identity can be deliberately crafted and expanded.
Themes
branding
luxury market
product extension
identity creation
Mood
ambitious
confident
Type
business statement
visionary
When to use this quote
- Launching a new fashion line
- Rebranding an existing company
- Introducing a premium accessory line
Key Concepts
strategic positioning
consumer perception
Practical Applications
- Develop a visual style guide
- Align product design with brand narrative
Questions to Reflect On
- How does a brand’s origin story affect consumer loyalty?
- What risks arise when expanding a niche brand into new categories?
