Again Quote by Emilia Wickstead
“The majority of our clients are British. They want to wear things time and time again.”
About This Quote
Source Interview: Business Insider Fashion Interview, 2021
Clients seeking timeless pieces value durability and repeat wear, highlighting a demand for sustainable, classic design over fleeting trends.
In simple terms: People want clothes that last and can be worn often.
Key Takeaway
Design for longevity and repeatability.
Themes
sustainability
fashion
timelessness
Mood
strategic
analytical
Type
business
creative
When to use this quote
- product development
- marketing strategy
- retail merchandising
Key Concepts
consumer behavior
design philosophy
Questions to Reflect On
- How can brands balance classic appeal with fresh ideas?
- What materials support both durability and style?
A Different Perspective
Focusing only on repeat wear may limit innovation and seasonal excitement.
