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Frank Quote by Elliott Erwitt

“Quality doesn't mean deep blacks and whatever tonal range. That's not quality, that's a kind of quality. The pictures of Robert Frank might strike someone as being sloppy-the tone range isn't right and things like that-but they're far superior to the pictures of Ansel Adams with regard to quality…” quote by Elliott Erwitt
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“Quality doesn't mean deep blacks and whatever tonal range. That's not quality, that's a kind of quality. The pictures of Robert Frank might strike someone as being sloppy-the tone range isn't right and things like that-but they're far superior to the pictures of Ansel Adams with regard to quality, because the quality of Ansel Adams, if I may say so, is essentially the quality of a postcard. But the quality of Robert Frank is a quality that has something to do with what he's doing, what his mind is. It's not balancing out the sky to the sand and so forth. It's got to do with intention.”

Elliott Erwitt

About This Quote

Source Interview: The New Yorker, 1975

Quality in photography is defined by the photographer’s intention and conceptual depth, not just technical perfection.

In simple terms: Quality is about intention, not just technical

Themes

Seek depth over technical perfection.

Mood

reflective analytical

Type

critical philosophical

When to use this quote

  • Aesthetic theory
  • visual storytelling

Key Concepts

art photography intention conceptual depth

Practical Applications

  • gallery exhibitions
  • photo essays
  • documentary projects
  • art education

Questions to Reflect On

  • How does intention shape visual impact?
  • When is technical perfection insufficient?
A Different Perspective

Technical excellence alone may not convey meaning.

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