Analytics Quote by Edward Tufte
“If the statistics are boring, you've got the wrong numbers.”
About This Quote
Source Book: Visual Explanations by Edward Tufte, 1997
Data that fails to engage is often due to irrelevant or uninteresting metrics; choose compelling, meaningful numbers.
In simple terms: Boring data means bad numbers.
Find data that matters to your audience.
Themes
Mood
Type
When to use this quote
- business presentations
- policy reports
- academic research
- marketing dashboards
Key Concepts
Questions to Reflect On
- What metrics would truly capture your audience’s interest?
- How can you reframe existing data to tell a story?
If the audience lacks context, even good numbers can seem dull.