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Able Quote by Edward Felten

“Given that you'll never be able to prevent copying, the question is, what can you do to minimize it? What can you do to make consumers happy enough with legitimate use of the system that they'll be willing to pay for it?” quote by Edward Felten
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“Given that you'll never be able to prevent copying, the question is, what can you do to minimize it? What can you do to make consumers happy enough with legitimate use of the system that they'll be willing to pay for it?”

Edward Felten

About This Quote

Source Speech: Talk on Digital Rights, 2015

Preventing copying is futile; focus on adding value that encourages users to pay for legitimate use.

In simple terms: Stop trying to stop copying; offer compelling paid alternatives.

Key Takeaway

Create valuable, exclusive experiences.

Themes

innovation value creation consumer behavior

Mood

strategic pragmatic

Type

business ethical

When to use this quote

  • software licensing
  • media streaming
  • online courses
  • digital art
  • e‑books

Key Concepts

economics digital rights business models

Questions to Reflect On

  • How can you make paid versions irresistibly better?
  • What incentives truly motivate payment?
A Different Perspective

Some users will still pirate despite incentives.

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