Century Quote by Edward Bernays
“Mass production is only profitable if its rhythm can be maintained.. that is, if it can continue to sell its product in steady or increasing quantity. The result is that while, under the handicraft or small-unit system of production that was typical a century ago, demand created the supply, today supply must actively seek to create its corresponding demand.”
About This Quote
Source Book: Propaganda, Edward Bernays, 1928
Mass production must keep a steady or growing demand to stay profitable; supply must create its own market.
In simple terms: Production needs constant demand to be profitable.
Key Takeaway
Ensure demand creation matches production capacity.
Themes
economics
production
marketing
Mood
analytical
strategic
Type
business
economic
When to use this quote
- business planning
- product launch
- market analysis
- sales forecasting
Key Concepts
Supply chain
consumer demand
industrial strategy
Questions to Reflect On
- How can firms anticipate demand shifts?
- What strategies sustain demand over time?
A Different Perspective
Demand may fluctuate, making steady rhythm hard to maintain.
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