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Absolutes Quote by Edward Bernays

“In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.” quote by Edward Bernays
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“In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse.”

Edward Bernays

About This Quote

Source Book: Propaganda, 1928

Propaganda influences education, business, and politics similarly, and can be misused to create false values.

In simple terms: Propaganda can shape beliefs and be abused.

Key Takeaway

Beware of manipulation.

Themes

media ethics influence

Mood

cautious critical

Type

analytical philosophical

When to use this quote

  • advertising
  • political campaigns
  • school curricula

Key Concepts

public opinion information control

Questions to Reflect On

  • What safeguards can limit propaganda?
  • How to distinguish genuine information?
A Different Perspective

Hard to fully prevent misuse.

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