Eight Quote by Drunvalo Melchizedek
“The product will remain basically unknown until seven percent of the population knows it. As soon as seven percent of the population knows about that product, on the next day, about ninety-eight percent of the population knows about it.”
About This Quote
Source Book: The Ancient Secret of the Flower of Life, 1999
A product spreads rapidly once a small critical mass adopts it, then reaches near‑universal awareness.
In simple terms: Early adopters trigger massive diffusion.
Target early adopters to spark growth.
Themes
Mood
Type
When to use this quote
- new tech launch
- fashion trend
- political campaign
- health awareness
Key Concepts
Questions to Reflect On
- What factors accelerate adoption?
- How to identify the 7% threshold?
Not all markets follow the same diffusion pattern.