Competitors Quote by Douglas Leone
“The trick is, a market has to be nonexistent when you start. If the market is large early on, you will have too many competitors. You have to make it large.”
About This Quote
Source Interview: TechCrunch Disrupt, 2018
A successful market must be created from scratch; early large markets attract too many rivals, so entrepreneurs must build demand.
In simple terms: Create a market before competitors appear.
Key Takeaway
Build demand before competition.
Themes
entrepreneurship
market creation
competition
Mood
optimistic
strategic
Type
advisory
inspirational
When to use this quote
- Startup launch
- product development
- fundraising
- market research
Key Concepts
Innovation
first-mover advantage
scaling
Questions to Reflect On
- How can you generate demand for an unknown need?
- What strategies prevent early competitors from emerging?
A Different Perspective
If demand never materializes, the venture fails.
