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Creativity Quote by Douglas Horton

“Good ideas are a dime a dozen, bad ones are free.” quote by Douglas Horton
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“Good ideas are a dime a dozen, bad ones are free.”

Douglas Horton

About This Quote

Source Speech: Business Conference, 2003

The speaker contrasts the abundance of mediocre ideas with the rarity of valuable ones, implying that quantity does not equal quality.

In simple terms: Good ideas are cheap, bad ideas are free.

Key Takeaway

Focus on quality over quantity.

Themes

business ideas innovation

Mood

pragmatic motivational

Type

advice philosophical

When to use this quote

  • entrepreneurship
  • product development
  • marketing
  • team brainstorming

Key Concepts

idea generation value assessment creative process

Questions to Reflect On

  • How do you filter ideas effectively?
  • What metrics define a “good” idea?
A Different Perspective

Free ideas may still lack substance.

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