““Arthur Deikman's prime and particular contribution, apart from drawing attention to the problem, was to point out how much cultish behaviour goes on unrecognised, in, for instance, business life or in apparently harmless organisations, religious or philanthropic. It is useful to ask oneself the question: do I feel superior because I belong to - whatever it is? Do I look down on people outside? Perhaps the most easily seen feature of a cult s that: WE are better than THEM. It is salutary to recognise how often in a day we feel disapproval or superiority, matching ourselves with 'outsiders'...””
