Designers Quote by Donald A. Norman
““Designers know too much about their product to be objective judges: the features they have come to love and prefer may not be understood or preferred by the future customers.””
About This Quote
Source Book: "The Design of Everyday Things" by Don Norman, 1988
Designers' personal bias can cloud judgment, making future customers' preferences unclear.
In simple terms: Design bias hinders objectivity.
Key Takeaway
Seek unbiased user research.
Themes
design
bias
user experience
Mood
practical
inquisitive
Type
educational
inspirational
When to use this quote
- product development
- UX testing
- marketing strategy
Key Concepts
subjectivity
future market
empathy
Questions to Reflect On
- How can teams balance designer insight with user needs?
- What methods reduce bias?
A Different Perspective
May discount expertise of designers.
![“Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.” quote by Donald A. Norman](https://sms4smile.com/quotes/img-quotes/662/donald-a-norman-6862_advent_hypertext-makes-a-virtue-out-of-lack-of_51804.jpg)
