Quote by Donald A. Norman

“Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves…

— Virginia Postrel

“Positioning your product against the slew of existing competitors is accomplished by adroitly picking the correct product features where you are better.”

— Steven Gary Blank

Good design makes a product understandable.

— Dieter Rams

“Where the shopper’s appetite for variety, choice and novelty are greater, the specialisation of manufacturers into product categories gives them the critical mass and…

— Greg Thain

The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset.

— Primo Angeli

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of…

— Jonathan Ive

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

— Jakob Nielsen

Products have to be designed in a way that they are comprehensible.

— Dieter Rams

In the marketplace, design is your greatest differentiator once everything becomes comparable in terms of technology and quality.

— Gerry McGovern

Very often design is the most immediate way of defining what products become in people's minds.

— Jonathan Ive

Design is the only thing that differentiates one product from another in the marketplace.

— Norio Ohga

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design…

— Dieter Rams