“Consumers don’t want to know about the process of how something came into existence. What they want to know is: How will… — Bill McGowan Copy Share Image
“Designers know too much about their product to be objective judges: the features they have come to love and prefer may not… — Donald A. Norman Copy Share Image
I care desperately about what I do. Do I know what product I'm selling? No. Do I know what I'm doing today?… — Owen Wilson Copy Share Image
