Choices Quote by Don Mattrick
“We're over-delivering value against other choices I think consumers can get.”
About This Quote
Source Speech: Game Developers Conference, 2012
Companies should provide more value than competitors to attract customers.
In simple terms: Offer more value than alternatives.
Key Takeaway
Focus on delivering superior value.
Themes
competition
value
customer focus
Mood
strategic
optimistic
Type
business
marketing
When to use this quote
- product launch
- pricing strategy
- marketing campaigns
- customer retention
Key Concepts
value proposition
strategic positioning
Questions to Reflect On
- How can you balance value and profitability?
- What value can you add without raising prices?
A Different Perspective
Higher value may increase costs and reduce profit margins.
