Because Quote by Dieter Rams

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind…

— Dieter Rams

Everything I have designed is absolutely unnecessary,

— Philippe Starck

Often I forget that design is really about removing things: optimizing the flow of information, the display, so there are the fewest elements possible,…

— David Mccandless

The less there is to justify a traditional custom, the harder it is to get rid of it

— Mark Twain

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

— Jared Spool

Design has become the cover for unnecessary consumption.

— Peter Saville

Often, the less there is to justify a traditional custom, the harder it is to get rid of it.

— Mark Twain

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

— Dieter Rams

I think there is always a need for pure design. With pure design, you don't need so much decoration.

— Jil Sander

I would think twice about designing stuff for which there was no need and which didn't endure.

— Robin Day

Art is elimination of the unnecessary.

— Waldo Salt

Art is the exclusion of the unnecessary.

— Carl Andre