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Book Quote by Diana Gabaldon

“I took to saying, 'Look, tell you what: Pick it up; open it anywhere. Read three pages. If you can put it down again, I'll pay you a dollar. So I never lost any money on that bet, but I sold a lot of books.” quote by Diana Gabaldon
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“I took to saying, 'Look, tell you what: Pick it up; open it anywhere. Read three pages. If you can put it down again, I'll pay you a dollar. So I never lost any money on that bet, but I sold a lot of books.”

Diana Gabaldon

About This Quote

Source Interview: Book Talk, 2015

Testing a book’s appeal with a short excerpt predicts sales and reduces risk.

In simple terms: Sample a few pages to gauge interest.

Key Takeaway

Use previews to assess demand.

Themes

marketing risk management reading habits

Mood

practical analytical

Type

advice business

When to use this quote

  • bookstores
  • online retailers
  • libraries
  • author events

Key Concepts

consumer behavior book promotion

Questions to Reflect On

  • Will a brief excerpt deter some readers?
  • How to choose the right excerpt?
A Different Perspective

Not all readers will buy after a short sample.

3.9 out of 5 (9 ratings)

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