Creating Quote by David Meerman Scott
“It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.”
About This Quote
Source Marketing Blog Post, 2018, content strategy advice
Create compelling content first, then attract media platforms, rather than chasing them.
In simple terms: Make great content to draw attention.
Key Takeaway
Focus on quality content creation.
Themes
marketing
media strategy
content creation
Mood
strategic
optimistic
Type
advice
inspirational
When to use this quote
- blog posts
- viral videos
- social media campaigns
- press releases
Key Concepts
audience building
brand positioning
Questions to Reflect On
- What defines “great” content for your audience?
- How do you measure content success?
A Different Perspective
Risk of overemphasizing content without distribution plan.
