Business-advice Quote by David M. Somerfleck
““A marketing consultant I knew was hired by a family-owned agency because he was dating one of the family members. Clients were leaving the agency in droves and this person didn't understand his duties or how to execute them. The agency owner's solution was to encourage the consultant to spend more time with senior staff who were more experienced; hoping this exposure would give the consultant insight and dedication. This consultant did not change or grow so the agency owner asked several of us for input. I told the agency owner that until this employee was shown direct benefits and need to improve there was no motivation for him to do so. Until there is a perceived need for growth, there isn't likely to be actual growth.””
About This Quote
Source Business case study, unspecified source
Employees need perceived benefits and clear need for growth before they will be motivated to improve.
In simple terms: Growth requires visible need and benefit.
Key Takeaway
Show need, give benefit.
Themes
motivation
growth
business
leadership
family business
Mood
pragmatic
analytical
serious
Type
Business-advice:1
Family:1
Family members:1
Motivational:1
Need Growth:1
Marketing Consultant:0
Encourage Consultant:0
Grow Agency:0
Agency Owner:0
When to use this quote
- coaching
- performance reviews
- team building
Key Concepts
Management
psychology
organizational behavior
Questions to Reflect On
- How can you create perceived need ethically?
- What incentives truly drive growth?
A Different Perspective
May ignore intrinsic motivation.
