Clothes Quote by David Lauren
“When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.”
About This Quote
Source Interview: Business Talk with David Lauren, 2019
He treats fashion as storytelling, using clothing lines as scenes and people as actors to convey a narrative.
In simple terms: Fashion is a movie with people as characters.
Design with narrative in mind.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- store design
- advertising
- product launches
Key Concepts
Questions to Reflect On
- How does narrative shape consumer perception?
- Can storytelling replace product quality?
May overlook practical functionality for drama.