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Clothes Quote by David Lauren

“When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.” quote by David Lauren
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“When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.”

David Lauren

About This Quote

Source Interview: Business Talk with David Lauren, 2019

He treats fashion as storytelling, using clothing lines as scenes and people as actors to convey a narrative.

In simple terms: Fashion is a movie with people as characters.

Key Takeaway

Design with narrative in mind.

Themes

creativity branding storytelling

Mood

inspirational reflective

Type

philosophical inspirational

When to use this quote

  • marketing campaigns
  • store design
  • advertising
  • product launches

Key Concepts

cinema identity consumer experience

Questions to Reflect On

  • How does narrative shape consumer perception?
  • Can storytelling replace product quality?
A Different Perspective

May overlook practical functionality for drama.

3.4 out of 5 (9 ratings)

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