Money Quote by David Kushner
““All they needed was a title. Carmack had the idea. It was taken from The Color of Money, the 1986 Martin Scorsese film in which Tom Cruise played a brash young pool hustler. In one scene Cruise saunters into a billiards hall carrying his favorite pool cue in a stealth black case. “What you got in there?” another player asks. Cruise smiles devilishly, because he knows what fate he is about to spring upon this player, just as, Carmack thought, id had once sprung upon Softdisk and as, with this next game, they might spring upon the world. “In here?” Cruise replies, flipping open the case. “Doom.””
About This Quote
Source Book: The Ultimate History of Video Games by Steven L. Kent, 2001
A catchy title can capture imagination, linking cultural references to product identity.
In simple terms: Titles can be powerful branding tools.
Key Takeaway
Choose memorable, culturally resonant names.
Themes
branding
culture
creativity
marketing
Mood
creative
strategic
Type
inspirational
analytical
When to use this quote
- product launch
- advertising campaign
- media analysis
Key Concepts
naming strategy
media influence
Questions to Reflect On
- What makes a title timeless?
- How do references affect audience perception?
A Different Perspective
Cultural references may date quickly.
![“If we can get this done, [Doom] is going to be the fucking coolest game that the planet Earth has ever fucking seen in its entire history!” quote by David Kushner](https://sms4smile.com/quotes/img-quotes/678/david-kushner-33677_history_if-we-can-get-this-done-doom-is-going-to_915954.jpg)
