Internet Quote by David Eick
“In terms of how I understand the online world, it doesn't just work in the old-fashioned way. You're not going to see billboards and a bunch of commercials. It's all viral.”
About This Quote
Online influence spreads virally, not through traditional ads.
In simple terms: Digital media relies on sharing, not billboards.
Key Takeaway
Leverage viral channels.
Themes
digital media
virality
marketing
Mood
enthusiastic
forward-looking
Type
strategic
advisory
When to use this quote
- social media campaigns
- brand building
Key Concepts
communication
technology
Practical Applications
- create shareable content
- track trends
Questions to Reflect On
- How do you create shareable content?
- What metrics matter most?
A Different Perspective
Virality can be unpredictable.
![“The social [media channel] isn't about beauty contests and popularity contests. They're a distortion, a caricature of the real thing. It's about trust, connection, and community. That's what there's too little of in today's mediascape, despite all the hoopla surrounding social tools. The promise…” quote by Umair Haque](https://sms4smile.com/quotes/img-quotes/c85/umair-haque-25881_beauty_the-social-media-channel-isn-t-about-bea_1270.jpg)
