Audience Quote by David E. Kelley
“People are out of their home on a Saturday night or they're at the movies or they're at dinner and a lot of the people who flip on the television are doing just that. They may have never seen your show before and you can't count on to your audience to be there week in and week out.”
About This Quote
Source Interview: TV Production Insights, 2015
Audience viewing habits are unpredictable; relying on a fixed schedule limits reach, so creators must adapt to varied consumption patterns.
In simple terms: TV viewers watch at different times and places, so flexibility is key.
Key Takeaway
Adapt distribution strategies.
Themes
media
audience behavior
flexibility
Mood
analytical
contemplative
Type
strategic
inspirational
When to use this quote
- live events
- streaming releases
- cross‑promotion
Key Concepts
viewership trends
platform diversification
time‑shifted viewing
Questions to Reflect On
- What alternative channels can capture casual viewers?
- How can data inform flexible programming?
A Different Perspective
Traditional scheduling may miss fragmented audiences.
![“The designer [...] has a passion for doing something that fits somebody's needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists. [...] The designer wants to create a solution that fits in a deeper situational or social sense.” quote by David E. Kelley](https://sms4smile.com/quotes/img-quotes/c4e/david-e-kelley-21263_deeper_the-designer-has-a-passion-for-doing-som_196587.jpg)
