Easily influenced Quote by David DiSalvo
““normative influence (SNI)—versus individuals who are not as easily influenced by others’ opinions (low SNI).””
About This Quote
Source Article: Influence in Organizations, David DiSalvo, 2019
People differ in how much they are swayed by others; some are highly susceptible, others resist.
In simple terms: People vary in susceptibility to influence.
Key Takeaway
Recognize differing influence susceptibility.
Themes
psychology
influence
individual differences
Mood
observational
practical
Type
strategic
behavioral
When to use this quote
- marketing campaigns
- team management
- public health messaging
- education strategies
Key Concepts
social conformity
resilience
normative influence
Questions to Reflect On
- How can you identify high versus low influence individuals?
- What strategies work for low susceptibility groups?
A Different Perspective
High susceptibility can lead to manipulation; low susceptibility may hinder collaboration.
