Design Quote by David Cohen
“Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.”
About This Quote
Source Speech: Talk on Product Design, 2015
Complex products lose users quickly; simplicity, intuition, and visual appeal are essential for engagement, especially online.
In simple terms: Simple, intuitive design keeps users.
Prioritize clean, user‑friendly design.
Themes
Mood
Type
When to use this quote
- website onboarding
- mobile app launch
- e‑commerce checkout
- SaaS dashboard
Key Concepts
Questions to Reflect On
- How can you test intuitiveness before launch?
- What visual cues most affect first‑impression?
Even simple designs can hide hidden complexities that frustrate power users.