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Behavior Quote by David Brooks

“Economists sometimes do try to reduce behavior to law-like predictability. But people respond differently to different primes, to different contexts even from one moment to the next. We possess multiple selves that are aroused by different circumstances.” quote by David Brooks
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“Economists sometimes do try to reduce behavior to law-like predictability. But people respond differently to different primes, to different contexts even from one moment to the next. We possess multiple selves that are aroused by different circumstances.”

David Brooks

About This Quote

Source Essay: The New York Times, “The Multiple Selves” 2018

People’s behavior varies with context; they have multiple selves triggered by different cues.

In simple terms: We act differently in different situations.

Key Takeaway

Recognize which self is active and adapt.

Themes

identity contextual behavior psychology

Mood

analytical thoughtful

Type

philosophical observational

When to use this quote

  • marketing decisions
  • team leadership
  • personal goal setting

Key Concepts

self‑concept situational triggers behavioral flexibility

Questions to Reflect On

  • What context triggers your best self?
  • How can you align environments with desired outcomes?
A Different Perspective

Understanding multiple selves can complicate predictability.

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