Behavior Quote by David Brooks
“Economists sometimes do try to reduce behavior to law-like predictability. But people respond differently to different primes, to different contexts even from one moment to the next. We possess multiple selves that are aroused by different circumstances.”
About This Quote
Source Essay: The New York Times, “The Multiple Selves” 2018
People’s behavior varies with context; they have multiple selves triggered by different cues.
In simple terms: We act differently in different situations.
Recognize which self is active and adapt.
Themes
Mood
Type
When to use this quote
- marketing decisions
- team leadership
- personal goal setting
Key Concepts
Questions to Reflect On
- What context triggers your best self?
- How can you align environments with desired outcomes?
Understanding multiple selves can complicate predictability.