Businessman Quote by David Antin
“Disney made a fortune out of inventing the businessman's idea of the imaginary as the contradictory of the businessman's idea of the real.”
About This Quote
Source Essay: “The Business of Imagination” (1990)
Disney turned imagination into a profitable contrast to reality, redefining business value.
In simple terms: Imagination can be commercialized.
Leverage imagination for profit.
Themes
Mood
Type
When to use this quote
- marketing
- product design
- theme parks
- media ventures
Key Concepts
Questions to Reflect On
- How can businesses stay authentic while using imagination?
- When does imagination become just a gimmick?
Over‑commercialization may dilute artistic integrity.