Economist Quote by Daniel Gilbert
“When we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage”
About This Quote
Source Book: Stumbling on Happiness, Daniel Gilbert, 2006
Repeated exposure to the same experience reduces pleasure due to habituation and declining marginal utility.
In simple terms: Repeating things makes them less enjoyable.
Seek novelty to maintain satisfaction.
Themes
Mood
Type
When to use this quote
- marketing
- relationship counseling
- personal growth
- entertainment
- product design
Key Concepts
Questions to Reflect On
- What experiences have you become desensitized to?
- How can you reintroduce excitement without overdoing it?
Novelty can be costly; too much change can cause instability.