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Economist Quote by Daniel Gilbert

“When we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call…” quote by Daniel Gilbert
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“When we have an experience -- hearing a particular sonata, making love with a particular person, watching the sun set from a particular window of a particular room -- on successive occasions, we quickly begin to adapt to it, and the experience yields less pleasure each time. Psychologists call this habituation, economists call it declining marginal utility, and the rest of us call it marriage”

Daniel Gilbert

About This Quote

Source Book: Stumbling on Happiness, Daniel Gilbert, 2006

Repeated exposure to the same experience reduces pleasure due to habituation and declining marginal utility.

In simple terms: Repeating things makes them less enjoyable.

Key Takeaway

Seek novelty to maintain satisfaction.

Themes

psychology economics relationships

Mood

contemplative insightful

Type

philosophical psychological

When to use this quote

  • marketing
  • relationship counseling
  • personal growth
  • entertainment
  • product design

Key Concepts

habituation utility adaptation

Questions to Reflect On

  • What experiences have you become desensitized to?
  • How can you reintroduce excitement without overdoing it?
A Different Perspective

Novelty can be costly; too much change can cause instability.

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