Audience Quote by Dan S Kennedy
“It's easier to find a new audience than to write a new speech.”
About This Quote
Source Book: The Ultimate Sales Letter, 2002
Finding a new audience is often easier than creating fresh content, highlighting the power of market segmentation.
In simple terms: New audiences are easier to find than new speeches.
Target fresh markets before reinventing content.
Themes
Mood
Type
When to use this quote
- product launches
- online courses
- public speaking
Key Concepts
Questions to Reflect On
- How can you balance retaining old fans while expanding?
- What channels best reach new audiences?
Relying solely on new audiences may ignore existing loyal fans.