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Audience Quote by Dan S Kennedy

“It's easier to find a new audience than to write a new speech.” quote by Dan S Kennedy
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“It's easier to find a new audience than to write a new speech.”

Dan S Kennedy

About This Quote

Source Book: The Ultimate Sales Letter, 2002

Finding a new audience is often easier than creating fresh content, highlighting the power of market segmentation.

In simple terms: New audiences are easier to find than new speeches.

Key Takeaway

Target fresh markets before reinventing content.

Themes

marketing audience development content strategy business growth

Mood

strategic optimistic

Type

practical motivational

When to use this quote

  • product launches
  • online courses
  • public speaking

Key Concepts

Segmentation branding customer acquisition

Questions to Reflect On

  • How can you balance retaining old fans while expanding?
  • What channels best reach new audiences?
A Different Perspective

Relying solely on new audiences may ignore existing loyal fans.

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