Credibility Quote by Dan S Kennedy
“Facts and credibility only support persuasion.”
About This Quote
Source Book: No B.S. Direct Marketing, Dan S. Kennedy, 2002
Persuasion works best when backed by solid facts and credibility.
In simple terms: Facts and credibility make persuasion effective.
Key Takeaway
Build trust with evidence before trying to persuade.
Themes
marketing
communication
trust
ethics
influence
Mood
analytical
pragmatic
Type
business
motivational
When to use this quote
- sales pitches
- public speaking
- content creation
- policy advocacy
Key Concepts
credibility
evidence-based persuasion
ethical marketing
Questions to Reflect On
- What evidence do you need to convince a skeptical audience?
- How can you blend facts with storytelling?
A Different Perspective
Overreliance on data can ignore emotional resonance that also drives decisions.
![“I can assure the conspiracy theorists who have very effectively savaged [Gerald] Posner in their books that they're going to have a much, much more difficult time with me. As a trial lawyer in front of a jury and an author of true-crime books, credibility has always meant everything to me. My only…” quote by Vincent Bugliosi](https://sms4smile.com/quotes/img-quotes/314/vincent-bugliosi-8709_book_i-can-assure-the-conspiracy-theorists-wh_47158.jpg)
