Assuming Quote by Dan Ariely
“While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.”
About This Quote
Source Book: Predictably Irrational by Dan Ariely, 2008
People often seek revenge, but companies misjudge its intensity because they assume rationality.
In simple terms: Companies underestimate personal revenge motives.
Key Takeaway
Recognize emotional drivers in business decisions.
Themes
revenge
human behavior
business
rationality
Mood
cautious
analytical
Type
business
psychology
When to use this quote
- customer service complaints
- employee discipline
- brand crises
- marketing campaigns
Key Concepts
psychology
motivation
organizational blind spots
Questions to Reflect On
- How might a company anticipate revenge-driven actions?
- What policies could mitigate hidden retaliation?
A Different Perspective
Revenge can be irrational and unpredictable, making it hard to model.
![“[..] we human beings are ready and willing to steal something that does not explicitly reference monetary value - that is, something that lacks the face of a dead president.” quote by Dan Ariely](https://sms4smile.com/quotes/img-quotes/a1f/dan-ariely-1899_funny_we-human-beings-are-ready-and-willing-to_4436.jpg)
