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““Do you know why we still have a headache after taking a one-cent aspirin, but why that same headache vanishes when the aspirin costs 50 cents? Do””

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If you think of people as making decisions actively, every time we think about the cup of coffee, we say, "How much will I…

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“[..] we human beings are ready and willing to steal something that does not explicitly reference monetary value - that is, something that lacks…

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It is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like…

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“Contrafreeloading,” a term coined by the animal psychologist Glen Jensen, refers to the finding that many animals prefer to earn food rather than simply…

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One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

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Not all debt is bad. From time to time we should get into debt when there's a good reason for that.

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“This result suggests that cheating is not driven by concerns about standing out. Rather, it shows that our sense of our own morality is…

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“ONE OF THE main differences between standard and behavioral economics involves this concept of “free lunches.” According to the assumptions of standard economics, all…

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Money is all about opportunity cost. Every time you spend on something, that's something you can't spend on something else.

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The people that lend you money basically give you an answer based on the risk that they are willing to take. But just because…

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“Upton Sinclair once noted, “It is difficult to get a man to understand something when his salary depends upon his not understanding it.”)”

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If you get people to feel that they are putting something, that they are creating it and so on, their love for the project…

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