Ifs Quote by Craig Groeschel
“If you want to reach people nobody is reaching, you've got to do things nobody is doing”
About This Quote
Source Book: Pursuing the Impossible, 2015
To reach underserved audiences, one must innovate beyond conventional methods.
In simple terms: Do new things to reach people no one else reaches.
Key Takeaway
Innovate to serve the overlooked.
Themes
innovation
outreach
leadership
Mood
motivational
challenging
Type
strategic
inspirational
When to use this quote
- nonprofit fundraising
- grassroots campaigning
- digital evangelism
- community organizing
Key Concepts
social impact
strategic risk
Questions to Reflect On
- What unconventional method could you try?
- How do you balance risk and mission?
A Different Perspective
New tactics can fail or alienate existing supporters.
